So I bet you’ve gotten a lot of these “re-opt-in” emails from some of your favorite sites talking about GDPR. And if you haven’t, you very likely will. Even I have sent out a re-opt-in email to my newsletter subscribers about my list and my books.
But what the heck is all this?
Here’s the short version:
GDPR is the General Data Protection Regulation, the European Union’s new privacy law, and it goes into effect on May 25th, 2018.
What this basically means, for you, is that the laws online have gotten stricter about how I collect your data (aka your email, name, etc), and that you “freely given, specific, and informed and unambiguous” permission (or consent) for me to email you my newsletter.
It also means that I need to be able to show when and how you agreed to get my email.
For you it is.
I have to put a few things under the hood to make sure I’m good on my end, like double-opt-in for my newsletter (something I did anyway, because I liked that people had to confirm that they wanted to hear from me,) and that I use affiliate codes for some links, and track data with analytics services (something I don’t do yet, but plan on setting up this year, so I can see what pages you all like the best).
Anyway, this whole thing gives you the opportunity to clean out your email. Keep the emails from the companies and authors (me! I hope!) that you want to hear from, and unsubscribe from the ones you don’t want to hear from.
So exercise your power, and keep the newsletters you want, and get rid of the ones you don’t want!
(Source for my info is Litmus.com )